From the Shadows to the Spotlight: How Security Influences Customers 

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Samlink Security CX

In many organizations, the Risk and Security Units are often viewed as the unsung heroes, operating behind the scenes to keep the company’s digital fortress secure. At Samlink, we’re challenging this perception by redefining how Security units contribute to delivering a stellar customer experience, even without direct customer interaction. 

With the rise of cyber risks and increased scrutiny from regulators like the Digital Operational Resilience Act (DORA), financial entities are required to have a comprehensive understanding of potential threats. This regulatory shift has highlighted the need for the Board of Directors to prioritize cybersecurity as a critical aspect of their governance.  

It’s in this evolving landscape that Samlink’s Security Unit finds an opportunity to bridge the gap between risk management and customer experience in the ways we have listed below.  

  1. Transparency and Collaboration 

One of the cornerstones of exceptional customer service is transparency. At Samlink, our Security Unit is committed to being forthright about potential risks and security issues. This honesty allows us to collaborate with our clients in finding solutions or at least ensuring they are well-informed about the risks facing their organizations.

  1. Proactive Information Sharing

Staying ahead of threats means keeping our clients informed about global events and trends that could impact their risk profiles. We deliver timely updates that provide both a current snapshot and a mid- to long-term view of the risk landscape. This proactive approach ensures our clients can make informed decisions and adjust their strategies as needed. 

  1. Support and Accessibility

We don’t just stop at providing information; we support our clients in reviewing and commenting on critical documentation. Our team is readily available to answer questions and offer insights into the risks and security issues that may affect our clients’ operations. This accessibility fosters a sense of partnership and trust, crucial elements in any successful business relationship. 

  1. Participatory Training and Threat Intelligence

Our Security Unit actively participates in our clients’ security awareness training programs, bringing valuable external perspectives. By sharing insights into the latest threat actor tactics and indicators of compromise, we equip our clients with the knowledge they need to safeguard their operations. 

Recent research underscores the benefits of this collaborative approach. It shows that closer collaboration between customers and suppliers—or rather, partners—leads to a deeper understanding of risks and security issues. Moreover, it demonstrates that sharing information significantly reduces losses from cyber risks and cybersecurity incidents.

At Samlink, we’re excited to continue this journey, enhancing our commitment to delivering stellar customer experiences through innovative and collaborative security solutions.