Sara Ramakers: Enhancing Customer Experience with Samlink – A Comprehensive Approach
At Samlink, our primary focus is on improving efficiency, security, personalization, and supporting the business goals of our clients. We strive to tailor banking experiences to meet our clients’ needs, both current and future. The following five topics consistently lead to interesting conversations with our customers, enhancing customer experience and enhancing our IT banking services.
Automation is a key trend we are embracing. With the rise of automation and self-service solutions, internet banking is mainly used for corporate banking and is regulatory compliant. Digital channels are increasingly being used by everyone, making banking more accessible and convenient.
Security is paramount in safeguarding sensitive financial data. We provide robust cybersecurity services and leverage AI to help with fraud detection. This proactive approach allows us to identify and mitigate fraud risks, ensuring a secure environment for transactions. We also ensure compliance with regulations like the AI Act, PSD2, GDPR, and others, making sure that every customer’s data is handled securely.
Cloud technology is an area where we are making significant strides. By modernizing legacy systems to more modern environments, we can improve scalability, flexibility, and cost efficiency. This transition allows us to deliver faster services, foster continuous innovation, enhance disaster recovery, and respond better to our customers’ needs by developing new services.
ESG (Environmental, Social, and Governance) considerations are also integral to our operations. We are committed to energy-efficient data centers and sustainable hybrid environments. As our client’s expectations for corporate social responsibility grow, we are dedicated to meeting those expectations.
Experience is at the heart of what we do. Capturing feedback helps us continuously improve. We are moving towards measuring the quality of the experience rather than just operational metrics like uptime or response time. Understanding how our customers feel about the services they are using is crucial for us.
At Samlink, we are continually evolving to meet the dynamic needs of our clients. By prioritizing innovation, security, and personalized solutions, we work hand-in-hand with clients to anticipate future banking trends and challenges. Our commitment is to build a collaborative, forward-looking partnership that drives both efficiency and long-term business success.
Sara Ramakers
CEO